Case Study: ArtSnacks Product Branding

Thumbnail image for ArtSnacks Product Branding case study by Jake Rainis

ArtSnacks is a subscription service that provides their customers monthly packages of high-quality art supplies for their creative endeavors. What started as a side-project by two prestigious entrepreneurs with strong creative backgrounds, ArtSnacks has turned into a full-blown service with an ever-growing customer base. Over the past year, they have been curating special limited-edition collections geared towards a specific craft. I had the pleasure of working with ArtSnacks on their Lettering Collection.

ArtSnacks Lettering Collection product design process shot

Project Demands

The Lettering collection involved several different assets:

  1. Box design with accompanying ArtSnacks Collections mark.
  2. An hand lettered design that read “ArtSnacks”, which would be showcased on a sketchbook that came with collection.
  3. Various lettering pieces that would serve as headlines for the collection’s landing page.

This was an extremely fun challenge. The designs had to fit somewhere within the ArtSnacks creative and high-quality visual brand, but there was also a good degree of creative freedom since this collection was focused solely on lettering.

“Lettering Collection” Product Logo

The first deliverable was the collection “logo” that would appear on the box as well as the website. With every collection that ArtSnacks has released, there was an accompanied Collections mark. I wanted to weave this into the design as elegantly as possible to achieve a cohesive look.

ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot

ArtSnacks Notebook Design

The collection comes with a lettering notebook that features a custom printed hand-lettered ArtSnacks design. This design is exclusive to the collection.

ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot

New Year New Skill and Learn Lettering Headlines

The campaign was launched in January 2016 just in time for the new year and was aimed to be focused developing a new personal craft. The tagline for the Lettering Collection is New Year, New Skill but is also accompanied by a headline that reads “Learn Lettering”. Since both of these treatments could be used in a variety of contexts, I wanted to make sure both designs would work as a single line as well as broken up into two lines, all while maintaining the same aesthetic.

The Final Product

ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot
ArtSnacks Lettering Collection product design process shot